Why Amrita was started
In 2004 Arshad’s son at the age of 2, was diagnosed with autism and severegastrointestinal issues. In order toget their son on track, Arshad and his wife started their son on an aggressive gluten-free and dairy-free nutrition program. The nutritional changes helped heal his gastrointestinal issues, which allowed for better nutrition absorption and made it easier for him to focus on the other therapies. Now, Ayaan is in a regular classroom and doing well academically and socially.
After his son’s nutritionally based autism and gastrointestinal recovery, Arshad became convinced that plant-based nutrition was the right approach for managing inflammation. The significance of reducing one’s allergen load (such as consumption of gluten, dairy, nuts, soy, oils, preservatives, and chemical-containing non-organic foods) to help the body recover from daily stresses became apparent. Arshad became dedicated to developing snacks free of these damaging ingredients.
Arshad realized that using brown rice protein and dried fruits—such as tropical mangoes, pineapples, and Medjool dates—together with a rich blend of raw sunflower seeds and sesame seeds would provide essential proteins and fats without the added allergens from nuts, dairy, and soy. As an added bonus, his kids could also take them as part of their peanut-free school lunches!
Arshad launched “Amrita” in 2012. To really separate Amrita from other energy bars on the market, Arshad packed each bar full of superfoods, such as chia seeds, maca, unsweetened coconut, with delicious hints of vanilla and Himalayan Pink salt for taste and flavor balance.
When making Amrita bars, Arshad ensured ingredients were non-GMO, rich in antioxidants, vitamins, minerals, and omega-3s, with a good dose of fiber and heaps of easily digestible protein. Most importantly, they had to taste amazing, which was easy to deliver based on having 3 picky kids in the house and all their peers as test kitchens.
Meet the Amrita Team
Favorite Amrita Bar: Mango Coconut
Favorite Amrita Bar: Pineapple Chia
Hobby: Scuba Diving and Mountain Climbing
John Paul R.
Favorite Amrita Bar: Chocolate Maca
Hobby: Tennis & Cycling
Favorite Amrita Bars: Dark Chocolate Quinoa and Chocolate Chip Coconut
Hobby: Camping, Kayaking, Watching my Kids Play Sports, Crochet/Craft
Favorite Amrita Bars: Sunflower Butter and Jelly
Hobby: Traveling the world
Favorite Amrita Bars: Mango Coconut & Chocolate Maca
Hobby: Life itself and my Family