AMRITA: OUR STORY

AMRITA: OUR STORY

2006

At the age of two, Arshad’s son was diagnosed with autism and severe gastrointestinal issues. In order to get their son on track, Arshad and his wife started their son on an aggressive gluten-free and dairy-free nutrition program. The nutritional changes helped heal his gastrointestinal issues, which allowed for better absorption of nutrition, which in turn made it easier for him to focus on other necessary therapies. Within three years, their son was in a mainstream classroom and was doing well both academically and socially.

2006

At the age of two, Arshad’s son was diagnosed with autism and severe gastrointestinal issues. In order to get their son on track, Arshad and his wife started their son on an aggressive gluten-free and dairy-free nutrition program. The nutritional changes helped heal his gastrointestinal issues, which allowed for better absorption of nutrition, which in turn made it easier for him to focus on other necessary therapies. Within three years, their son was in a mainstream classroom and was doing well both academically and socially.

2008 to 2011

After his son’s nutritionally based autism and gastrointestinal recovery, Arshad became convinced that plant-based nutrition was the right approach for managing inflammation. The significance of reducing one’s allergen load (such as consumption of gluten, dairy, nuts, soy, oils, preservatives, and chemical-containing non-organic foods) to help the body recover from daily stresses became apparent. Arshad became dedicated to developing snacks free of these damaging ingredients.

2008 to 2011

After his son’s nutritionally based autism and gastrointestinal recovery, Arshad became convinced that plant-based nutrition was the right approach for managing inflammation. The significance of reducing one’s allergen load (such as consumption of gluten, dairy, nuts, soy, oils, preservatives, and chemical-containing non-organic foods) to help the body recover from daily stresses became apparent. Arshad became dedicated to developing snacks free of these damaging ingredients.

2011 to 2012

Arshad realized that using brown rice protein and dried fruits (e.g., tropical mangoes, pineapples, and Medjool dates), together with a rich blend of raw sunflower seeds and sesame seeds would provide essential proteins and fats to his snacks, without the added allergens from nuts, dairy, and soy. As an added bonus, his kids could also take these snacks to school as part of their peanut-free packed lunches. 

2011 to 2012

Arshad realized that using brown rice protein and dried fruits (e.g., tropical mangoes, pineapples, and Medjool dates), together with a rich blend of raw sunflower seeds and sesame seeds would provide essential proteins and fats to his snacks, without the added allergens from nuts, dairy, and soy. As an added bonus, his kids could also take these snacks to school as part of their peanut-free packed lunches. 

FALL 2012

Arshad officially launched “Amrita” in 2012. To really separate Amrita from other energy bars on the market, Arshad packed each bar full of superfoods, such as chia seeds, maca and unsweetened coconut, along with delicious hints of vanilla and Himalayan pink salt for taste and to balance the flavor. Packaging at this time was quite simplistic – labels were stuck on and packages were sealed by hand! 

FALL 2012

Arshad officially launched “Amrita” in 2012. To really separate Amrita from other energy bars on the market, Arshad packed each bar full of superfoods, such as chia seeds, maca and unsweetened coconut, along with delicious hints of vanilla and Himalayan pink salt for taste and to balance the flavor. Packaging at this time was quite simplistic – labels were stuck on and packages were sealed by hand! 

2013

The Amrita family spent their weekends at farmers markets or doing demos in stores – all three of Arshad’s kids helped out, albeit his youngest at a year old could only smile sweetly at customers! Neighbors always wondered what was going in the basement when they saw boxes piled high in the driveway for UPS.  Production ramped up rapidly, with Whole Food North East as the first big retailer to take on the brand. Team Amrita was over the moon!

2013

The Amrita family spent their weekends at farmers markets or doing demos in stores – all three of Arshad’s kids helped out, albeit his youngest at a year old could only smile sweetly at customers! Neighbors always wondered what was going in the basement when they saw boxes piled high in the driveway for UPS.  Production ramped up rapidly, with Whole Food North East as the first big retailer to take on the brand. Team Amrita was over the moon!

2014

Amrita moved out of the family basement to a small office in Pleasantville, NY. Every box shipped included personal drawings from the kids.

2014

Amrita moved out of the family basement to a small office in Pleasantville, NY. Every box shipped included personal drawings from the kids.

FALL 2014

Two years in and Amrita attended its first Expo East to show off the line to retailers. Thanks to this exposure, Amrita was able to grow from just a hundred stores in the NY area to nearly 500 stores nationwide!

FALL 2014

Two years in and Amrita attended its first Expo East to show off the line to retailers. Thanks to this exposure, Amrita was able to grow from just a hundred stores in the NY area to nearly 500 stores nationwide!

2015

We created the Ambassador program sponsoring about 50 athletes and teams across the US and Canada.  Triathletes, cyclists, runners, cross fit athletes – all wanted to be part of Team Amrita. We continued to attend local events like NYC Vegfest to connect with customers directly.

2015

We created the Ambassador program sponsoring about 50 athletes and teams across the US and Canada.  Triathletes, cyclists, runners, cross fit athletes – all wanted to be part of Team Amrita. We continued to attend local events like NYC Vegfest to connect with customers directly.

2016

In response to our customers who were asking for more high protein bars, we launched three new protein bars and updated our packaging. We went from idea to launch in three months and started doing demos across the US.  We were still ramping up production and by now were in nearly 800 stores across the US. 

2016

In response to our customers who were asking for more high protein bars, we launched three new protein bars and updated our packaging. We went from idea to launch in three months and started doing demos across the US.  We were still ramping up production and by now were in nearly 800 stores across the US. 

2017

We continued listening to feedback from our customers who were asking for smaller-sized bars, and in 2017 we launched Amrita bites at the NYC Fancy Food Fest in NYC.  These small, 60-calorie snacks continue to be packed with the same great taste and wholesome ingredients as the original bars. We also started to go direct to consumer via our website and Amazon. 

2017

We continued listening to feedback from our customers who were asking for smaller-sized bars, and in 2017 we launched Amrita bites at the NYC Fancy Food Fest in NYC.  These small, 60-calorie snacks continue to be packed with the same great taste and wholesome ingredients as the original bars. We also started to go direct to consumer via our website and Amazon. 

2018

Our mantra is to continuously innovate, and this year we added three new protein bars with no added sugars.  And to top it all off, we are now going global with launches in UK…here’s to many more years of clean living and healthy eating! 

2018

Our mantra is to continuously innovate, and this year we added three new protein bars with no added sugars.  And to top it all off, we are now going global with launches in UK…here’s to many more years of clean living and healthy eating!  

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